Sic sanciona a head & shoulders por decir que quita la caspa de por vida
La Superintendencia le impuso una multa a la firma Procter & Gamble por 429 millones de pesos por publicidad engañosa. Ello puesto que en el comercial, actuado por Sofía Vergara, se sostiene que los efectos anticaspa son “de por vida”.
La SIC, después de llevar a cabo toda la etapa investigativa, llegó a la conclusión de que dicho efecto solo es posible si se usa el producto durante todo el resto de la vida, cosa que no aclara dicha compañía en su publicidad.
Por lo tanto, la SIC entre sus argumentos para imponer la sanción sostiene que dicho comentario “No es cierto, resulta confuso, impreciso, insuficiente, no veraz y deviene en engañoso”, expresó la SIC.
Por lo tanto el comercial, protagonizado por la colombiana Sofía Vergara, deberá salir del aire.
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A court has ruled that the building is illegal, and the €57 million ($64 million) Chateau Diter will now have to be knocked down.
Property developer Pierre Diter, who owns the chateau in the town of Grasse, in Southern France, has 18 months to raze the building and faces a fine of €200,000 ($226,000), Pierre-Jean Gaury, attorney general at the court of appeal in Aix-en-Provence, told CNN.
«Patrick Diter was accused of having executed important works on a land without authorization,» said Gaury.
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