Sic sanciona a head & shoulders por decir que quita la caspa de por vida
La Superintendencia le impuso una multa a la firma Procter & Gamble por 429 millones de pesos por publicidad engañosa. Ello puesto que en el comercial, actuado por Sofía Vergara, se sostiene que los efectos anticaspa son “de por vida”.
La SIC, después de llevar a cabo toda la etapa investigativa, llegó a la conclusión de que dicho efecto solo es posible si se usa el producto durante todo el resto de la vida, cosa que no aclara dicha compañía en su publicidad.
Por lo tanto, la SIC entre sus argumentos para imponer la sanción sostiene que dicho comentario “No es cierto, resulta confuso, impreciso, insuficiente, no veraz y deviene en engañoso”, expresó la SIC.
Por lo tanto el comercial, protagonizado por la colombiana Sofía Vergara, deberá salir del aire.
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Christina was born in the royal castle Tre Kronor on 18 December S. 8 December] 1626. Her parents were the Swedish king Gustavus Adolphus and his German wife, Maria Eleonora, had already had two daughters—a stillborn princess in 1620, and then the first Princess Christina, who was born in 1623 and died the following year.3] Excited expectation surrounded Maria Eleonora’s third pregnancy in 1626. When the baby was born, it was first thought to be a boy as it was «hairy» and screamed «with a strong, hoarse voice.»she later wrote in her autobiography that, «Deep embarrassment spread among the women when they discovered their mistake.» The king, though, was very happy, stating, «She’ll be clever, she has made fools of us all!»6] From most accounts, Gustav Adolf appears to have been closely attached to his daughter, and she appears to have admired him greatly.
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